"Creativity is Intelligence
having fun"
Albert Einstein
Pic: Montblanc 2019
Magical views from Flaine
I am Alejandro Escandon Olmedo — an executive coach, digital consultant, entrepreneur, and ski instructor based in Davos, Switzerland.My passion lies at the intersection of business transformation, technology, and human experience.Whether I’m unlocking people’s potential, helping companies navigate digital change, or guiding skiers down alpine slopes, my focus is always the same: creating positive impact with clarity, passion, and a touch of adventure.
By March 2025, I officially registered
Escandon Olmedo Business ConsultingThis marks the beginning of my journey as an entrepreneur.If there is one thing that Davos taught me, it's that even the steepest slopes can be tackled - with the right strategy and a little momentum.
Pic: Dolomites 2019
S. Vigilio Somewhere between
Kronplatz and Alta Badia
Executive Coach
In 2026, after 10 months of learning, reflecting, challenging myself, drinking coffee and eating more chocolate
than I’d like to admit, I completed my Executive Coaching diploma at IMD in Lausanne, one of the world's leading executive education business school.Feeling grateful for the experience, the friendships, and all the lessons that came with the journey.
Pic: Sertig, Davos One of those perfect autumn days riding downhill trails through the Alps, equal parts adrenaline, scenery, and survival instinct.
Business Consultant
And yes… that’s me. After 15 years in Banking and Financial Services, I’ve started a new chapter as a Business Consultant. Grateful to be part of Horizon CX — a super cool startup helping companies transform their business through Salesforce solutions.
Pic: Agentforce 25' in Zurich, where AI buzzwords, coffee, and “the future of work” conversations somehow became a full-day cardio session for the brain.
Ski Instructor
Since December 2021, I have been coaching
private clients, families, international private schools and corporates
as a ski instructor at Swiss Ski School Davos - SSD
Pic: 2023 Davos Ski School. Winter office, where frozen fingers, questionable weather,
and nonstop ski questions somehow keep me intellectually sharp.
Professional experience
2025 Horizon CX, Fully remote
2020 - 2024 Bank Julius Baer & Co, Ltd. Zurich, Switzerland
2015 - 2019 Banco Santander Internacional S.A. Geneva, Switzerland
2014 - 2015 BRT S.A. Bedrock Group Multi-Family Office. Geneva, Switzerland
2011 - 2014 Vetusta Group S.A. Geneva, Switzerland.
2007 - 2011 Banco Santander S.A. Madrid, Spain
Pic: Interbancario 2024. A Spanish guy somehow made it onto the podium, surrounded by Italians, Swiss, Nordics, and French athletes. Either the altitude helped… or they underestimated the guy from the sunny country.
Education
2026 IMD Executive Coaching Certificate
2026 Salesforce Certified Platform Administrator
2024 Google Professional Certificate Project Manager
2024 University of Pennsylvania Professional Certificate AI for Business
2023 Oxford Private Markets Investment Programme
Pic: Maldives, 2019 Best surfing ever! turns out paradise is even better
when you spend half the session trying not to swallow the Indian Ocean.
Education
2012 - 2013 Master's degree in Accounting and Financial Management. Centro de Estudios Financieros. Madrid
2010 - 2011 Master's degree in Finance & Alternative Investments. Instituto BME (Six Group). Madrid
2003 - 2009 Bachelor's degree in Marketing and Business. ESIC Business School. Madrid
Pic: 2021 — First day living in Davos. Straight onto the Meierhofer downhill trail… because apparently “settling in” is overrated.